SFR Products, Inc (dba Stylogenic), a decade-long trusted provider of full-service Amazon® account management and customized e-commerce consulting solutions for the beauty and personal care industry, and Okra LLC, manufacturer of Zocular®, the first okra-based eye and face care line, entered into a distribution agreement that will provide Stylogenic with exclusive rights to sell Zocular® products on the Amazon® marketplace and on their retail website, www.stylogenic.com.
“Over the last decade, we’ve watched Amazon change the face of retail and the way beauty and personal care products are sold in the marketplace,” says Christine White, Director of Business Development for Stylogenic. “Today, consumers have the ability to scour the internet for the lowest price. More often than not, this will lead them to Amazon where price wars run rampant and sellers battle for ownership of the coveted ‘buy box’ by offering them the lowest price. Although this price-war is beneficial to consumers, it can be a losing battle for brands that are trying to maintain their MAP (Minimum Advertised Price) and preserve their brand integrity. Our Elite Program was developed to help combat this issue by allowing us to help manufacturers get more control over their Amazon presence, which ultimately increases their productivity by freeing up their time to focus on other aspects of running their business.”
Zocular’s partnership with Stylogenic will employ Stylogenic’s new Elite Program which utilizes their long-standing relationship and expertise with Amazon® to create customized sales solutions that address the unique needs of individual businesses including a full range of strategic, logistical services, access to exclusive invite-only marketing programs, and ongoing listing management services which prevent discounting and compromised brand integrity.
“As a new and emerging brand on the Amazon marketplace, the issue of maintaining our pricing and brand integrity was of utmost importance,” says Dr. Peter Pham, CEO/Founder of Okra Limited and developer of Zocular® eye care and skin care products. “Stylogenic’s Elite Program seemed like the perfect solution to help us maintain control over our presence on the Amazon marketplace while, simultaneously, streamlining operations and logistics.”
To find out how Stylogenic Services can help with your Amazon and, overall, online marketplace management visit www.stylogenicservices.com or call Stylogenic corporate offices (toll-free) at 877-258-9126, Monday – Friday 9am-5pm PST to schedule your free consultation today.